Top Spin was a statewide competition asking young Victorians to call out the sneaky tactics used by the alcohol industry to influence them to drink.

  • Have you been snapped by a photographer at a festival or club? Alcohol companies use your image to promote their brands on social media - without asking.

  • Noticed booze ads taking over your sport fields?

  • Are alcohol companies sliding into your Instagram feed through ads and influencers?

These are just some of the tricks alcohol companies use to get you to drink more.

We know young Victorians are more clued in to the tactics that flood your life events, so we wanted to hear what you have to say.

Comp rules

Top Spin ran from the 9 April 2019 to the 12 May 2019. The competition in now closed. At this stage there are no plans to run this competition again.

The competition rules were:

  • entrants must be a young Victorian between 18 and 29 years
  • the entry must represent an alcohol industry tactic
  • the entry must not substantially reproduce any alcohol brands (parodies are okay as long as Intellectual Property rights are not breached).

Each week, there was major prize ($1,000) and minor prizes (3 x $100 vouchers) up for grabs.

Judges Award ($1,000 major prize)

Our Judges' Award was based on:

  • Alcohol industry tactic - highlights an industry tactic not individual consumption/behaviour
  • Uniqueness - reveals a different perspective on an alcohol industry tactic, or a different way of communicating this tactic
  • Comprehension - clearly understands the industry tactics used and communicates this well
  • Execution - great execution for the type used (text, image or video)
  • Shareability - has generated significant likes and/or comments

Judges' Shout Outs (3 x $100 gift vouchers)

Our Judges' Shout Out was based on:

  • Best execution - for an outstanding execution
  • Clearest #topspinvic tactic - for an outstanding tactic
  • Wordsmith - for the most compelling story


Created for young Victorians; judged by young Victorians

Meet your judges:


LCI Melbourne


Top Spin co-design & YACVic




Top Spin co-design


Swinburne University


Top Spin co-design


The University of Melbourne


Top Spin co-design


Top Spin co-design


Melbourne Polytechnic


Monash University


Top Spin co-design