A-llama-ing tactics inspire Week 2 Winners

26 April 2019

Week 2 Winners

After a massive second week, we are excited to announce our latest 2019 Top Spin winners.

William McElvaney has taken out our Judges Award, and won a sweet $1K, for his video entry Llama Beer Dirty Tricks showcasing the sneaky alcohol industry tactic of using cute mascots to target younger consumers.

Our three Judges’ Shout Out awards, snagging a $100 gift voucher, are:

Best execution

  • Felix Barnett with …Red Drink, Blue Drink calling out how alcohol advertising aired during televised sporting games appeals to children and young Victorians.

Clearest tactic

  • Erin McConnell with Who is influencing you? focuses on how alcohol companies use social media influencers to market their products to young consumers.


  • Maddy Merzvinskis with 21st. Drink. Drink. Drink. highlights how alcohol advertising has created social expectations around celebrating milestones events.

Congratulations to all of this week’s fantastic winners!

We still have three weeks of the competition to go, so make sure you get in your entries in today for more chances of winning.

Top tip: You can enter as many times as you like and every entry has the chance to win prizes for the entire duration of the comp so don’t delay another second and get creating.